Today, 4th of October, Swedes celebrate Cinnamon Bun Day, and on this day alone more than 8 million cinnamon buns are sold in Sweden! “Swedish Cinnamon Bun Day is starting to become a tradition in London as well,” says Monika Agorelius, from CloseUp PR. "Our client TotallySwedish will sell copious amounts of cinnamon buns today!"
CloseUp PR and sister company CloseUp Productions have been chosen by VisitSweden to work as PR and Marketing Consultants on 'The Bridge Experience' campaign. VisitSweden is running the campaign alongside Tourism in Skåne and Malmö Tourism, to entice fans of the Nordic Noir genre to visit southern Sweden, the home of popular thriller dramas 'Wallander' and 'The Bridge'.
CloseUp PR sponsors LattjoPOP. LattjoPOP is a new way for self employed parents to network, socialise and promote their brand. It is a pop-up store, children's crèche and business hub for parents and businesses targeting families. LattjoPOP is situated on 544 Streatham High Road (SW16) Lattjo is launching on the 21st of June with a Swedish Midsummer themed party for families and kids.
AVEQIA, the only Swedish Active Cooking venue in the City of London has launched the Smörgåsbord at AVEQIA in 2 St Bride Street, London EC4 with the assistance of award-winning Swedish Chef Roland Persson, as ‘Guest Chef’. “There’s a growing trend for Swedish food in London and I’m proud that AVEQIA serves only the highest quality", says David Berggren, Founder and CEO of AVEQIA.
Since opening in May 2013, Bageriet the Swedish bakery on Rose Street in London’s Covent Garden, has become the talk of the town for all manner of Swedish traditional delicacies and this time of year heralds the arrival of Semla cream bun season. This delicious small Swedish bun laced with cardamom and filled with almond paste and whipped cream is traditionally eaten on Shrove Tuesday.
TotallySwedish is one of the leading retailers for Swedish groceries in the UK. They stock more than 800 different Swedish grocery products as well as a range of fine deli products, gift and design items, and more. This weekend the store on London's Crawford Street will be visited by a Swedish chef who will be offering samples of Husmansbord awarded deli products including Swedish Christmas ham.
Having earned lead performances in productions such as The Phantom of the Opera, Beauty and the Beast and Les Misérables, professional soprano singer Mia Karlsson has also created the charming and innovative Advent Calendar app, Swedish Christmas. Each day in the run up to Christmas, users can open a new 'window' and experience a different example of Swedish songs and traditions.
Lisa's a stylish new contemporary Swedish restaurant and vibrant bar has arrived in London’s uber fashionable Notting Hill, where rustic food is delivered with modern simplicity. Inspired by Swedish founder, Lisa’s Wallén’s childhood memories, the menu offers a unique culinary experience coloured by Sweden’s four distinct seasons of the year.
Bageriet brings a touch of Scandinavian style to London’s Covent Garden as the traditional Swedish bakery opens at 24 Rose Street. Award winning Swedish bakers Daniel Karlsson and Sven-Gunnar Appelgren aim to bring quality and originality to their newly launched operation as Daniel explains: “We want to provide the best fresh bread, pastries and traditional Swedish open sandwiches in London."
Swedish food specialists TotallySwedish will be exhibiting at stand 127, The Scandinavia Show, Earls Court, London 6-7th of October. They are launching a range of regional artisan foods, most of which have received awards by Husmansbord and Jakten på Sveriges bästa landskapsmat. TotallySwedish have two London stores and an online shop, which stock more than 800 different Swedish food products.