A Little Bit of Sweden in the UK for you - CloseUp PR client TotallySwedish are geared up for Christmas

The interest in Swedish food is on the rise in the UK. TotallySwedish, one of the leading retailers for Swedish groceries in the UK, are seeing a big increase in Brits visiting their two London stores.

"We have always had a large number of ex-pat Swedes and Scandinavians among our regulars, but in the last couple of years we have seen more and more British customers coming through the doors", says Annethe Nathan, founder and owner of TotallySwedish. "Many people say they have watched popular Swedish crime fiction such as Arne Dahl and Wallander and are curious about the Swedish lifestyle and our food."

On the afternoons of Thursday the 21st of November, and on Saturday the 23rd and Sunday the 24th, the TotallySwedish store on 32 Crawford Street will be visited by Swedish chef Niklas Lindblad from pig farm Nibble Gårdsgris i the Västmanland region of Sweden. He'll be offering samples of fine, Husmansbord awarded deli products, including crisp breads from Pyramidbageriet and Leksandsbröd, cheeses from Allerum XO, the freshly squeezed blueberry drink Blåbär 100% from Saxhyttegubben, a range of locally produced products from Konsum Värmland and, of course, Swedish Christmas ham from Nibble. Nibble Gårdgris is a multi award-winning, climate certified pig farm, where free range pigs can choose to stay indoors in underfloor heated stables or go outside for a cooling shower on hot days. The pigs are fed a balanced diet which results in Omega 3-rich meat. TotallySwedish shoppers can order their own Christmas ham and a range of other Swedish Christmas foods which will be ready to pick up in time for Christmas.

Pelle Agorelius, founder and owner of the Husmansbord concept, which is based in Grythyttan, says; "We arrange regional events all over Sweden, where local food producers showcase their products. Products are graded by a panel of experts from the food industry, ranging from chefs and food marketers to retailers, farmers and restaurateurs. We are proud to work with TotallySwedish and help spread awareness of the world of exciting new flavours to be found in good Swedish foods."

"21st - 24th of November are some of the busiest days in our store all year", says Annethe Nathan. This is also the weekend of  the Christmas Market at the Swedish Church on 6 Harcourt Street, and since Crawford Street is just around the corner, we expect to see many of the thousands of visitors to the Swedish Church market, also coming to our shop and we've stocked up with popular Swedish Christmas foods and gift items."

TotallySwedish stock more than 800 different Swedish grocery products as well as a range of fine deli products, gift items - including a range of goods for children, handicrafts, magazines, books, DVD's and Swedish design items.

TotallySwedish have two stores in London:

32 Crawford Street, London W1H 1LS (nearest tube stations: Baker Street or Edgware Road)

66 Barnes High Street, Barnes, London SW13 9LD (nearest train station: Barnes Bridge)

Online offering nationwide delivery: http://www.totallyswedish.com

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