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  • Bold colours and cheeky fun capture the mood of the moment at the Free From Food Awards 2025

    At the glamorous Free From Food Awards in central London on Fri 20th June, the wonderful free from community came together to celebrate the best in free from. The Free From Food Awards, the UK's only industry awards for ‘free from’ food and drink, were launched in 2008 to encourage innovation and celebrate excellence in the free from food and drink industry.

  • An unprecedented 50 medals awarded at Free From Easter Award

    Seasonal products by Moo Free, Waitrose, Morrisons, Asda, Booja-Booja, Coop, M&S, NOMO, Sainsburys, The Real Yorkshire Pudding Co, Tesco, Ocado, Bubbling Stove, Chocolates by Design and Catherine’s Originals have triumphed in the Free From Easter Award 2025.

  • Challenger brand CRAVE boldly stand out at Free From Food Awards 2024

    At the glamorous Free From Food Awards party in central London on Fri 21st June, those deliverers of disruption in the free from category, CRAVE, were crowned Free From Small Brand of the Year and their gluten and milk free snack, The Big Dipper, won the coveted title of Free From Food Product of the Year.

  • Plant-based brand Fry’s collaboration with Aardman and Netflix wins global innovation marketing award

    Plant-based nuggets from Fry Family Foods has been awarded Best Marketing Campaign in the World Food Innovation Awards. Fry’s, a global plant-based food brand that is part of LIVEKINDLY Collective, developed the innovative collaboration with Aardman and Netflix to launch their new special edition plant-based nuggets in celebration of the long-awaited Chicken Run: Dawn of the Nugget movie.

  • Less Meat, More Plants - A New Cookbook by Annabelle Randles

    In her new book, 'Less Meat, More Plants', carnivore turned flexitarian Annabelle Randles delivers a pragmatic and gentle approach to getting more veggies on your plate without having to give up meat altogether. “My aim with this book is to offer options for pescatarians, vegetarians, and those simply looking to cut back a bit on meat and/or dairy”, says Annabelle Randles.

  • LikeMeat brings the ‘WOW’ factor to the plant-based food category

    LIVEKINDLY Collective, a collection of plant-based brands, pushes plant-based food quality standards to the next level with LikeMeat’s WOW Chicken Chunks. The new and improved product offers the best taste & texture experience yet, is high in fiber, filled with plant-based protein [>19 % per 100 g] and made with kitchen-recognizable ingredients.

  • Double Win For Clive’s Purely Plants in Plant Based Taste Awards

    Devon based bakery Clive’s Purely Plants are winners in two categories in the prestigious Plant-Based Taste Awards. • Clive’s Organic Red Pepper Harissa Quiche with a pumpkin seed crumb won Best Plant-Based Deli Product. • Clive’s Organic Coronation Chickpea Puff Pie with creamy coconut and apricot won Best Plant-Based Pie. Both winning products are currently available in Waitrose.

  • CloseUp PR promote Swedish Cinnamon Bun Day in the UK

    Today, 4th of October, Swedes celebrate Cinnamon Bun Day, and on this day alone more than 8 million cinnamon buns are sold in Sweden! “Swedish Cinnamon Bun Day is starting to become a tradition in London as well,” says Monika Agorelius, from CloseUp PR. "Our client TotallySwedish will sell copious amounts of cinnamon buns today!"

  • CloseUp PR chosen by VisitSweden to engage 'Nordic Noir' fans to visit southern Sweden

    CloseUp PR and sister company CloseUp Productions have been chosen by VisitSweden to work as PR and Marketing Consultants on 'The Bridge Experience' campaign. VisitSweden is running the campaign alongside Tourism in Skåne and Malmö Tourism, to entice fans of the Nordic Noir genre to visit southern Sweden, the home of popular thriller dramas 'Wallander' and 'The Bridge'.

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