Fry’s Shape & Sizzle Mince wins Best Plant-Based Mince in the Plant-Based Taste Awards

The groundbreaking Plant-Based Shape & Sizzle Mince from Fry Family Food has been awarded Best Plant-Based Mince in the Plant-Based Taste Awards. The winners were announced at a ceremony at Speciality & Fine Food Fair at London’s Olympia on the 10th of September.

“Fry's plant-based Shape & Sizzle Mince is not only the tastiest plant based mince but also the most creative and innovative solution for those who love to cook!”, says Dan Bunt, Marketing Manager for FoodBev Media.

“The judges were intrigued with the product's versatility and were excited to hear it's now available in Tesco stores across the UK.”

Emma Herring, Head of Marketing at Fry’s and LIVEKINDLY Collective in the UK, comments the win:

“Our Fry’s Shape & Sizzle Mince was rated best by consumers in a blind taste panel against other competitor mince products and now some of the plant-based industry’s leading experts has recognised the brand’s innovative and quality credentials.”

Fry’s Plant-Based Shape & Sizzle Mince is available in Tesco stores nationwide and online now.

Fry’s Plant-Based Shape & Sizzle Mince product info

Fry’s plant-based Shape & Sizzle Mince retails at £2.50 for 300 grams. The product is sold frozen and can be found in the plant-based, meat free frozen aisle. Like all of Fry’s products, the formable mince is 100% vegan. It’s made from non-GM soya and is high in fibre, low in saturated fat and a good source of protein.

About Fry Family Foods  

It all began in the Fry family kitchen in 1991, where Wally and Debbie Fry began making burgers and sausages without meat. Debbie was born vegetarian, and Wally (an avid meat eater) changed after meeting Debbie (she got her way!). The Fry’s range of vegan products is now available all over the world, making eating less meat that much easier.  

In 2020, Fry’s joined forces with LIVEKINDLY Collective to create a leading global movement to build a sustainable future by making plant-based living the new norm. This unique collective is on track to become one of the world’s largest plant-based food companies.

The Fry family themselves are still very involved in the running of the day-to-day business and are often instrumental in coming up with new product ideas that suit busy family lives. Fry’s truly is a family business.  

The Fry's range of vegan food was awarded Best Vegan Meat in the VegFest Awards in the UK in 2020 and again in 2021.

Fry's Family Foods links

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About LIVEKINDLY Collective

LIVEKINDLY Collective [LKC] was founded on the belief that plant-based alternatives are key to a sustainable global food system.

As a collective of brands from across the globe, supported by our own production facilities enabling us to deliver private label and export products, as well as ingredients, to other plant-based companies, LKC is uniquely positioned to maximize impact.

We provide consumers around the world with delicious food through our portfolio of plant-based brands, Like,  Fry’s, Oumph!, No Meat and Alpha. With our innovative products sold in more than 40 countries, LKC is on a mission to make plant-based eating the new norm. To learn more, visit www.thelivekindlyco.com.