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Today, 4th of October, Swedes celebrate Cinnamon Bun Day, and on this day alone more than 8 million cinnamon buns are sold in Sweden! “Swedish Cinnamon Bun Day is starting to become a tradition in London as well,” says Monika Agorelius, from CloseUp PR. "Our client TotallySwedish will sell copious amounts of cinnamon buns today!"
CloseUp PR sponsors LattjoPOP. LattjoPOP is a new way for self employed parents to network, socialise and promote their brand. It is a pop-up store, children's crèche and business hub for parents and businesses targeting families. LattjoPOP is situated on 544 Streatham High Road (SW16) Lattjo is launching on the 21st of June with a Swedish Midsummer themed party for families and kids.
TotallySwedish is one of the leading retailers for Swedish groceries in the UK. They stock more than 800 different Swedish grocery products as well as a range of fine deli products, gift and design items, and more. This weekend the store on London's Crawford Street will be visited by a Swedish chef who will be offering samples of Husmansbord awarded deli products including Swedish Christmas ham.
Bageriet brings a touch of Scandinavian style to London’s Covent Garden as the traditional Swedish bakery opens at 24 Rose Street. Award winning Swedish bakers Daniel Karlsson and Sven-Gunnar Appelgren aim to bring quality and originality to their newly launched operation as Daniel explains: “We want to provide the best fresh bread, pastries and traditional Swedish open sandwiches in London."
Swedish food specialists TotallySwedish will be exhibiting at stand 127, The Scandinavia Show, Earls Court, London 6-7th of October. They are launching a range of regional artisan foods, most of which have received awards by Husmansbord and Jakten på Sveriges bästa landskapsmat. TotallySwedish have two London stores and an online shop, which stock more than 800 different Swedish food products.
The massive popularity of central London’s TotallySwedish store, has prompted the launch of a second TotallySwedish in High Street, Barnes in West London: “I’ve been running the shop in Crawford Street in the West End of London since September 2005", says owner Annethe Nathan, “and the business has been going very well and it’s so popular, we’ve decided to expand and open a new store".
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