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Plant-based brand Fry’s collaboration with Aardman and Netflix wins global innovation marketing award

Plant-based brand Fry’s collaboration with Aardman and Netflix wins global innovation marketing award

Plant-based nuggets from Fry Family Foods has been awarded Best Marketing Campaign in the World Food Innovation Awards. Fry’s, a global plant-based food brand that is part of LIVEKINDLY Collective, developed the innovative collaboration with Aardman and Netflix to launch their new special edition plant-based nuggets in celebration of the long-awaited Chicken Run: Dawn of the Nugget movie.
Less Meat, More Plants - A New Cookbook by Annabelle Randles

Less Meat, More Plants - A New Cookbook by Annabelle Randles

In her new book, 'Less Meat, More Plants', carnivore turned flexitarian Annabelle Randles delivers a pragmatic and gentle approach to getting more veggies on your plate without having to give up meat altogether. “My aim with this book is to offer options for pescatarians, vegetarians, and those simply looking to cut back a bit on meat and/or dairy”, says Annabelle Randles.

LikeMeat brings the ‘WOW’ factor to the plant-based food category

LikeMeat brings the ‘WOW’ factor to the plant-based food category

LIVEKINDLY Collective, a collection of plant-based brands, pushes plant-based food quality standards to the next level with LikeMeat’s WOW Chicken Chunks. The new and improved product offers the best taste & texture experience yet, is high in fiber, filled with plant-based protein [>19 % per 100 g] and made with kitchen-recognizable ingredients.

Double Win For Clive’s Purely Plants in Plant Based Taste Awards

Double Win For Clive’s Purely Plants in Plant Based Taste Awards

Devon based bakery Clive’s Purely Plants are winners in two categories in the prestigious Plant-Based Taste Awards. • Clive’s Organic Red Pepper Harissa Quiche with a pumpkin seed crumb won Best Plant-Based Deli Product. • Clive’s Organic Coronation Chickpea Puff Pie with creamy coconut and apricot won Best Plant-Based Pie. Both winning products are currently available in Waitrose.

The Kind Heroes of Veganuary. A tale of why, you too, might consider a more plant-based diet.

The Kind Heroes of Veganuary. A tale of why, you too, might consider a more plant-based diet.

LIVEKINDLY Collective’s mission is to make plant-based living the new norm for the good of people, the planet and animals. This Veganuary LIVEKINDLY Collective’s Kind Heroes inspire people to go vegan for a month and raise awareness of the impact our diet might have on climate change.

CloseUp PR promote Swedish Cinnamon Bun Day in the UK

CloseUp PR promote Swedish Cinnamon Bun Day in the UK

Today, 4th of October, Swedes celebrate Cinnamon Bun Day, and on this day alone more than 8 million cinnamon buns are sold in Sweden! “Swedish Cinnamon Bun Day is starting to become a tradition in London as well,” says Monika Agorelius, from CloseUp PR. "Our client TotallySwedish will sell copious amounts of cinnamon buns today!"

CloseUp PR chosen by VisitSweden to engage 'Nordic Noir' fans to visit southern Sweden

CloseUp PR chosen by VisitSweden to engage 'Nordic Noir' fans to visit southern Sweden

CloseUp PR and sister company CloseUp Productions have been chosen by VisitSweden to work as PR and Marketing Consultants on 'The Bridge Experience' campaign. VisitSweden is running the campaign alongside Tourism in Skåne and Malmö Tourism, to entice fans of the Nordic Noir genre to visit southern Sweden, the home of popular thriller dramas 'Wallander' and 'The Bridge'.

Contacts

Monika Agorelius, CloseUp PR

Monika Agorelius, CloseUp PR

Press contact PR & Marketing Consultant +44 (0)7785 71 21 86