IT’S SEMLA SEASON FOR CLOSEUP PR CLIENT BAGERIET IN LONDON’S COVENT GARDEN
Since opening in May 2013, Bageriet the Swedish bakery on Rose Street in London’s Covent Garden, has become the talk of the town for all manner of Swedish traditional delicacies and this time of year heralds the arrival of Semla cream bun season. This delicious small Swedish bun laced with cardamom and filled with almond paste and whipped cream is traditionally eaten on Shrove Tuesday.