A large selection of Fria’s products now being available in over a hundred O’Cool stores in Belgium. “The demand for Fria products is increasing so we’re really excited that our products have been so well-received in Belgium – it’s clearly an important new market for us", says Gunnar Adås, founder, co-owner and managing director at Fria.
Fria strives to educate and raise awareness of coeliac disease – once a relatively rare disease in children and now a public health epidemic. Fria aims to assist in furthering the debate so more undiagnosed people with coeliac disease can regain their health and we can help them embrace a gluten-free life.
Scandinavian market-leader responds to UK demand and confirms exciting new deal to distribute its award-winning gluten-free bakery products online through the UK's GFF Direct.
Following the highly popular Swedish food trials during January and February 2011 at John Lewis Foodhalls from Waitrose, Oxford Street and Bluewater, Kent, public demand means that Scandinavian gluten-free market-leader Fria's breads will continue to be sold in both flagship stores.
His Royal Highness Prince Daniel of Sweden, Duke of Västergötland, dropped by John Lewis Foodhalls from Waitrose on London's Oxford Street to sample products from FRIA the award-winning gluten-free bakery. FRIA has arrived in the UK as part of a major Swedish food trial in collaboration with the Swedish Trade Council and Waitrose in response to the UK’s growing appetite for Scandinavian food.
Scandinavian market-leader FRIA responds to uk demand for its new gluten-free products. Further february tasting days scheduled in London and Kent as consumers provide positive feedback on arrival of FRIA.
Fria is the Scandinavian market-leader in gluten-free bread. From January 2011 the UK will be able to enjoy Fria’s delicious award-winning products in selected John Lewis foodhalls from Waitrose. Once you try Fria, you’ll realise what you’ve been missing from other gluten-free breads!