FRIA DEBUTS AT ALLERGY & GLUTEN-FREE SHOW 2011
Scandinavian market-leader responds to UK demand and confirms exciting new deal to distribute its award-winning gluten-free bakery products online through the UK's GFF Direct.
Categories: coeliac uk
FRIA PROVES A UK HIT
Following the highly popular Swedish food trials during January and February 2011 at John Lewis Foodhalls from Waitrose, Oxford Street and Bluewater, Kent, public demand means that Scandinavian gluten-free market-leader Fria's breads will continue to be sold in both flagship stores.
ROYAL VISIT FOR FRIA TO CELEBRATE THE UK'S GROWING APPETITE FOR NORDIC NOSH
His Royal Highness Prince Daniel of Sweden, Duke of Västergötland, dropped by John Lewis Foodhalls from Waitrose on London's Oxford Street to sample products from FRIA the award-winning gluten-free bakery. FRIA has arrived in the UK as part of a major Swedish food trial in collaboration with the Swedish Trade Council and Waitrose in response to the UK’s growing appetite for Scandinavian food.
FRIA, Sweden's favourite gluten-free bread arrives in the UK
Fria is the Scandinavian market-leader in gluten-free bread. From January 2011 the UK will be able to enjoy Fria’s delicious award-winning products in selected John Lewis foodhalls from Waitrose. Once you try Fria, you’ll realise what you’ve been missing from other gluten-free breads!