ROYAL VISIT FOR FRIA TO CELEBRATE THE UK'S GROWING APPETITE FOR NORDIC NOSH
His Royal Highness Prince Daniel of Sweden, Duke of Västergötland, dropped by John Lewis Foodhalls from Waitrose on London's Oxford Street to sample products from FRIA the award-winning gluten-free bakery. FRIA has arrived in the UK as part of a major Swedish food trial in collaboration with the Swedish Trade Council and Waitrose in response to the UK’s growing appetite for Scandinavian food.