CloseUp PR and sister company CloseUp Productions have been chosen by VisitSweden to work as PR and Marketing Consultants on 'The Bridge Experience' campaign. VisitSweden is running the campaign alongside Tourism in Skåne and Malmö Tourism, to entice fans of the Nordic Noir genre to visit southern Sweden, the home of popular thriller dramas 'Wallander' and 'The Bridge'.
Monika Agorelius’, from CloseUp PR and sister company CloseUp Productions, interview with Swedish actress Sofia Helin, who plays Saga Norén in the popular Swedish Danish drama series "The Bridge", has been viewed on YouTube more than 32 000 times. The interview was conducted at the Nordicana film festival in London in 2014.
London-based Swedish ex-pat Mia Karlsson has devised a truly charming and innovative new Advent Calendar app for smart phones, Swedish Christmas (1 app. 24 windows - text in Swedish and English). Features include traditional Swedish Christmas songs and videos displaying festive traditions such as candle-making, dancing games, baking saffron buns and a Lucia procession.
The massive popularity of central London’s TotallySwedish store, has prompted the launch of a second TotallySwedish in High Street, Barnes in West London: “I’ve been running the shop in Crawford Street in the West End of London since September 2005", says owner Annethe Nathan, “and the business has been going very well and it’s so popular, we’ve decided to expand and open a new store".
Scandinavian market-leader FRIA responds to uk demand for its new gluten-free products. Further february tasting days scheduled in London and Kent as consumers provide positive feedback on arrival of FRIA.