Categories: paul hollywood

IT’S SEMLA SEASON FOR CLOSEUP PR CLIENT BAGERIET IN LONDON’S COVENT GARDEN

IT’S SEMLA SEASON FOR CLOSEUP PR CLIENT BAGERIET IN LONDON’S COVENT GARDEN

Since opening in May 2013, Bageriet the Swedish bakery on Rose Street in London’s Covent Garden, has become the talk of the town for all manner of Swedish traditional delicacies and this time of year heralds the arrival of Semla cream bun season. This delicious small Swedish bun laced with cardamom and filled with almond paste and whipped cream is traditionally eaten on Shrove Tuesday.

Acclaimed Swedish bakers team up to open their first London store

Acclaimed Swedish bakers team up to open their first London store

Bageriet brings a touch of Scandinavian style to London’s Covent Garden as the traditional Swedish bakery opens at 24 Rose Street. Award winning Swedish bakers Daniel Karlsson and Sven-Gunnar Appelgren aim to bring quality and originality to their newly launched operation as Daniel explains: “We want to provide the best fresh bread, pastries and traditional Swedish open sandwiches in London."

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