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FRIA DEBUTS AT ALLERGY & GLUTEN-FREE SHOW 2011

FRIA DEBUTS AT ALLERGY & GLUTEN-FREE SHOW 2011

Scandinavian market-leader responds to UK demand and confirms exciting new deal to distribute its award-winning gluten-free bakery products online through the UK's GFF Direct.

FRIA, Sweden's favourite gluten-free bread arrives in the UK

FRIA, Sweden's favourite gluten-free bread arrives in the UK

Fria is the Scandinavian market-leader in gluten-free bread. From January 2011 the UK will be able to enjoy Fria’s delicious award-winning products in selected John Lewis foodhalls from Waitrose. Once you try Fria, you’ll realise what you’ve been missing from other gluten-free breads!